Summary of the 🧩 Why Salesforce Admins Should (Finally) Care About Marketing Cloud

I’m getting the question again and again – we want to implement Marketing Cloud, can you help us? And they we go into the rabbit hole of the needs, all the different versions (and products) of Marketing Cloud, the capacity organizations have in the marketing team and so on and so on just to scratchRead More…

I checked every single session from CzechDreamin ’25

This year the common feedback was, that the sessions were really good! Maybe it was due to Sessionize, which we used for selection of the best sessions. Or maybe it was because this year we had less (even less than usual) marketing sessions or because we were a bit heavier on business and other topics. OrRead More…

Salesforce Certified Marketing Associate

The latest Salesforce certification done! And this one was interesting. There are already a few „associate“ exams and I would say each one is different. The Salesforce Associate is about general knowledge, knowing some bits about reports, about community, that declarative approach is a thing. The AI Associate is all about AI, all the words about it, prettyRead More…

Salesforce v Česku s Dragonfly360

Dragonfly360, firma které jsem si všimnul na letošním CzechDreamin. Potom to Petr pojistil jeho skvělými tipy na LinkedIn, a to mu stačilo, abych si ho pozval do podcastu a chtěl zjistit víc o tom kde se vzal, na co se orientuje a jak mu funguje byznys. Vlastně nejenom on, v té firmě je jich víc a některé nápady jsem zatím nikdeRead More…

Certification Days & Data Cloud Certified

Miracle happened. Actually miracles. What we worked on for a few months, finally has been realized and success. With Fabio and Orla we agreed to organize Salesforce Certification Days at the Actum office. We would provide space and refreshment, they will provide free certification vouchers as they want to help partners to get more certified. AllRead More…