Welcome to the Salesforce MVP Program

I’m probably the latest to blog about this, but at the beginning of April I’ve been awarded with the Salesforce MVP title. And from that time people started to ask – what it exactly mean and how can I get it?

Welcome to Salesforce MVP Program

What is it about?

Salesforce created the program a while ago and changed it from that time. Basically once a year the whole community can nominate people, who they think show expertise, generosity, leadership and advocacy.

Not sure about the first point, as some MVPs publicly declare they don’t really know much about the technology, but the rest is true.

Then they check all the nominations, get feedback from existing MVPs (e.g. it is a good idea to be known among them as well) and then blackbox will decide, who will become MVP and will make it to less than 300 people worldwide. The whole process is described on their blog.


You know, I signed the NDA and everything is secret. But some benefits are publicly available:

  • access to Premium Support, which I can use for my clients as well;
  • free certification vouchers – which I struggle with, because I can use them but still, why not let my company pay for them if they want the certifications?
  • special access to product team;
  • early access to beta programs – which sounds cool, but as customers cannot use it yet, is it worth the time to know, where it goes? To me yes, to others?
  • free ticket to Dreamforce and discounts to other events (you still have to pay for flights and hotel).

What you did?

You might want to make it as well. Don’t make it your priority, it really should be a reward. But it doesn’t mean you cannot copy what I do, it will help the whole community.

And probably the most important thing – I did and do it all for my pleasure, not for my benefits.

I hope you got the idea. In a nutshell it looks like I don’t bother working much for my employeer but rather spend my time elsewhere. Hope it isn’t true and I’m just more effective than those who cannot imagine how I make it all happen.

Is it important for customers?

Frankly, I hope it isn’t. As I wrote above, they can even feel I won’t have time for them.

But they definitely benefit from it. Not from the MVP title, but from the actions:

  • I learn a lot by helping others and I can use it for their benefit. This led me to all my certifications and being System and Application Certified Architect plus certified consultant on most Salesforce products is something they benefit directly;
  • I can hear about new features well before they are ready, prepare them and don’t waste money on thing that will become standard. It also means we push some changes to the future just to save money and energy;
  • I can use by network to ask people with more knowledge how to approach things;
  • I always learn a tons of new things on conference and I don’t hesitate to use this knowledge. If you not going to conferences you definitelly miss a lot.

Who will be next?

I’ve been told I’m the first Salesforce MVP in the CEE region. You have to be active in the community for 12 months and next nomination round will open probably in December, so you won’t make it unless you are already on the way, but why not aim on next year?

Bullshit, you cannot get the title, but you can do all those great things and benefit from them anyway. Do them. And let me know!

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Learn more about marketing

Another user group, another topic. This time in English and at Deloitte’s new building.

The line up of speakers is almost finally, still waiting for one more speaker to confirm and one to provide abstract, but besides that we have general idea what it will be about.

Filip Paseka from Zonky will show us how they implemented and use Marketing Cloud, the abstract is pretty simple – only limitation is your imagination. And as Zonky is pretty cool brand I’m really looking forward to learn more how they are looking for those with money and those who need them.

Robert Gassmayr from Hexagon Manufacturing Intelligence will show us how they used Pardot to drive awareness before conference, catch leads at conference and do reporting after. This helped sales team to be more prepared who they should meet there and drive business further.

Zdenek Pejcel from Mooza Inspire wanted to tell us more – if I remember correctly – about campaigns, what is the difference between campaign, newsletter and journey, when to use Salesforce, when Pardot and when Marketing Cloud.

Our hope to attend secret speaker wanted to showcase Marketing Cloud/Pardot live, will see what the result will be (you know customer first).

Surprise surprise

Ok, when I’ll tell you it won’t be surprise, but we will celebrate. 10th meeting, 2nd year of activity, 248 members at Trailblazer Community Group (that’s pretty ugly number, can we round it soon?)

So there might be a surprise for everyone and maybe even some for a few special people (will do my best to select them).

Not sure this celebration makes it any special and we will make it over 100 attendees , but never say never and always expect the worst.

So how many of you will I see? And personal goal – to how many of you will I find time to speak?

Registration mandatory as always.

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MuleSoft training

MuleSoft logo

At PwC we decided to dedicate this year to learning more and started with regular workshops, which are open to other partners/customers as well.

First one was about FSL – Field Service Lightning. 18 people, very positive feedback.

Second one will be about MuleSoft. Monday June 3rd, PwC Prague offices, free of charge, registration required.

The workshop will be led by Patryk Bandurski, PwC’s MuleSoft certified expert and MuleSoft Meetup Leader for Warsaw, who has been doing Mule for over 7 years.


  • What is the Application Network? (for Business/Customers)
    In this section, the term Application Network will be explained. You will get the insight at what this do and enable in your organization. Strongly connected API-Led connectivity will be thoroughly explained as well.
  • Service contracts design using RAML on Anypoint Platform (for Consultants with less MuleSoft knowledge, Consultants, Integration Architects)
    At this part, we will dive into desiging REST services using RAML language on Anypoint Platform. You will get familiarized with know how to use all the tools that the platform provides in order to deliver the best quality assets. It won’t be only theoretical, you will see a demo, demonstrating the full lifecycle of designing a sample API.
  • Quick prototyping with Anypoint Designer (for Consultants with less MuleSoft knowledge)
    MuleSoft introduced a thin client to deliver a quicker integration code. During this presentation, you will see what capabilities this tool has and how to use them. On DEMO you will see how to quickly prototype the service with already defined API contract.

Looks good? Wait no more and register, we will confirm registrations at the end of May. You are responsible for your own expenses.

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CzechDreamin: Call for Speakers

CzechDreamin logo

We have three more weeks to submit your session abstract for CzechDreamin, which looks like a plenty of time, but comming with the right topic might be hard. With no particular order in mind or paying a lot of attention (like „this is what I would like the CzechDreamin be like) I not only call all of you to submit a session, but I came with a few ideas for you as well.

And you know, we appreciate every session!


  • how to put my app to appexchange;
  • are certifications worth the money and time;
  • 8 things every admin can do to improve user experience on their instance;
  • how to start with Salesforce;
  • Einstein Analytics crash course;
  • Mule Soft crash course;
  • Pardot/Marketing Cloud crash course;
  • LWC crash course;
  • what is the difference between Pardot and Marketing Cloud;
  • automate, automate, automate. But with which usecase can we start;
  • how to jump on the CI wagon as well, what are the ways;
  • are user groups worth the time spent on them;
  • the one Salesforce product no one heard about but every one have a use case for;
  • how to use Chatter in daily life;
  • FSL aka a way how to support your people in field;
  • 5 reports every instance should have;
  • inside Salesforce – some great session about architecture;
  • LWC or Aura components – should we even ask this question;
  • way to Salesforce DX for admins and consultants;
  • new Flow Builder is here, how to stopped be intimidated by it;
  • how to make life easier for admin – the best extensions here;
  • everyone have a use case for Salesforce Community, what is yours;
  • how to write the best tests ever;
  • unmanaged, managed, 2.0 packages and other flavors.
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FSL Workshop

Two weeks ago CPQ Fast Path in Warszaw, this week we organised FSL workshop in Prague for all partners here. At the end we got around 20 people from 8 companies, if I counted correctly; some with experience but most of them without. Rob Roop from Salesforce and Pawel Dobrzynski from our Poland office helped us to run the day and give us a lot of valuable information.

Attendees of the FSL workshop

There are about 500 certified FSL consultants worldwide and Rob prepares v2 of his webinar which will cover more advanced real life scenarios to grow their number and help them to cover more advanced areas.

To me it was great to see the insights and things from different perspective. At the beginning you might think that FSL is just for hard hats, but it can be useful for everyone – nurses, on-site professional services, in-store associates in retail, field technicians in manufacturing, … You might even look for some more non-usual areas as bicycle repairs, pet grooming or beauty salon. Basically anywhere you need to create an appointment and would you have some types of skills it will be a plus.

What I like about FSL is, that the licences aren’t on top of Salesforce licence, but they already cover SF licence as well. You might need one extra to get the basics, but besides that you pay just 150€ or 200€ (combination of technician and dispatcher) for every seat (pricelist), you can use the contractor licence, which is based on community plus license (for 50€) or contractor+ licence, which is based on partner community licence (for 75€).

The „advanced“ optimization, which can take a look on all service appointments and reshuffle them to really make a better schedule costs you just one user licence more and as per the help it provide some real benefits.

Good questions to ask customer

  • where they are on their path? – this was probably the first slide I ever saw saying what I’m saying to customers for a while – at the beginning it might be just about visualize the data you already have and you’ll be more than happy with the result. And the more advanced you are the potentially less benefits you might get, but their value might be way bigger;
Where are you on your path as a company?
  • right identify service territory, skills and scheduling – when you get that wrong you aren’t able to schedule and that’s a real problem;
  • overscooping – don’t worry about customer self service in phase 1, keep that for later;
  • misunderstanding the complexity of FSL – resources (technicians) are scattered in the field which makes the whole communication harder;
  • training especially dispatchers is crucial and find out how to support mobile workers;
  • which mobile device they have/want – iPads are awesome but expensive, Windows Mobile is not supported (welcome Resco (my old article in Czech), also Rob is checking the roadmap) and Android might be tricky.

People change management

As always, people might be the problem. Auto scheduling of their visits might mean that they visit the same clients but in different order – meaning they have to eat in different restaurant during the day – they might feel they travel more, which might be true, but the whole company should travel less, if it is the objective for scheduling. FSL is trying to find the least bad solution, not necessarily the best one.

The common trap is, that the implementation partner doesn’t know how to find what might work best for you, but would rather stick with what work for you now, not utilising the whole potential of FSL. And I can imagine that recognise this must be super hard for customers.

The setup

It looks really straight forward and no reason to be a tricky, but for example:

  • the short arrival windows might mean that technician do a less, because he has to wait for the next slot. So when the customer pushes you for a short arrival window it means he creates a problem for themselves;
  • skills are hard yes-no qualifier, it is important to have them correctly. Not everything what looks like a skill should be a skill (and you can set them up in Classic only as of now);
  • the less candidates per service appointment the better (10 – 20 si about the right size), no more than 50 resources per service territory;
  • scheduling policy takes the hard criteria (work rules) and soft criteria (service objectives) and try to make the best schedule. You can specify the weight of each objective to set what works best for your company, which is definitely a tricky job.
Pawel whiteboarding the solution

What’s beyond

I had the pleasure to deliver the last presentation of the day with some more advanced things you don’t use on daily basis but which are useful to know.

  • the polygons can really make it handy for terrritory definition and quick changes to status of service appointments in them;
  • operating hours for specific activities might be great to allow your people to focus on things of the same type and not jumping on different tasks;
  • complex work and multiday work just shows the real power of FSL. There is no support for complex work chain generation out of the box so you need to invent your way, but I can imagine there are professions which cannot live without them;
  • product required/consumed/requested and transfered is super powerful and complex tools which might be too complex, but when you implement it you really know who waste things and how much each appointment cost you;
  • and finally maintenance plan because you don’t want to worry about it.

What next?

I think we covered a lot during the day, not sure we prepared people for the certification, but hope they are at least half way day and can use the webinar done by Rob for further studies.

Quick Kahoot at the end showed our next topic – Mulesoft won and right now we try together with Salesforce to find out who can help us to deliver it. Preliminary date: beginning of June.

Stay tuned. Till then you can take the FSL Trail on Trailhead.

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