Summary of CzechDreamin 2024

It happened a month ago and I finally found time to go through all those great presentations to learn what I missed during the day. What a long list of learnings.

Selfie time
  • Charly and her recommendation for 1 badge per day to embrace continues learning and growth mindset, specialize and say „yes“ aka embrace challenges;
  • is DevOps about tools or about approach? And your tests tightly coupled to database or just mocking things?
  • backup tools – are they all the same? What a great overview of the tools out there with their short comparison;
  • great screen flow demos;
  • Scale Center – something I want to try and learn more about;
  • how to design knowledgebase;

It could be at least two days with longer sessions 

  • how to lead a great workshop (because it is different to meeting) – whiteboards with sorting and voting, meeting notes, breakout rooms. Definitely something I should still improve;
  • customer journey mapping was a nice seque including the process-driven approach for good architecture – when properly mapped it is so easy to design the solution later on;
  • framework for custom approval process – my head was just spinning from the presentation, pretty heavy (and most likely really useful when you have the right need);
  • how to enhance email campaign delivery process – surprisingly it is also about folder structure, snippets and templates but also about knowing your data;
  • did you have an idea how many use cases AI in Salesforce supports?
What Product Owner does
  • the history of Astro – what a great video we had chance to watch!
  • CTI and comparison of several solutions;
  • CPQ and where is the right fit for it;
  • how to measure and improve adoption of the system and why is it important;
  • traps of integration with flows – coupling, async path, tokens;
  • successful interviews – as I’m just interviewing people it is interesting how small details can make difference (and go/no-go for interview);
  • browser extension for SFMC and how to develop them;
  • Slack and Salesforce flows – too easy to integrate it!

I love the business topics this year, it was not all 100% IT related, I would keep this initiative and add even more from the commercial perspective

  • SOQL and advanced grouping of data – it still amazes me what is even possible with a few extra words in SOQL query;
  • quiz about data sharing – CTA learning paid off;
  • Marketing Cloud and Google Analytics – how to configure it so you can understand what is going on;
  • how to do online presentations better;
  • how to use CRM Analytics to calculate data and push them back to Salesforce;
  • best practices looks like they work;

Can we fit in multiple keynote speeches into one conference? 😀 I absolutely loved this years one

  • flows and guest site – what about hashing the IDs for added security? Plus much more;
  • 7 sins of project management – communicate early and often, don’t be afraid of long risk log, set expectations, don’t flirt with scope creep and a few more;
  • great features of Financial Services Cloud;
  • tips for business growth with Marketing Cloud Account Engagement;
  • and much much more.

420+ people joined us for a day full of learning across 6 paralel tracks, for 50 % of them it was first CzechDreamin (shocking ratio for us!) and 50 % of them were from abroad (awesome that Prague draws them so much). Weekend spent wit a trip to Kutna Hora to enjoy some traditional place in Czechia.

People taking their own pictures

I enjoyed my challenge during the welcome speech to speak just in sentences of 4 words. Great challenge on short notice, surprisingly hard, feedback I’ve got was, that people really tuned in to understand what I want to achieve (and hopefully remember more).

No photo booth this year, which I didn’t miss personally, but we involved FYFT and Škola improvizace to provide some relaxing activities to attendees. Traditional coffee by The Miners and tea provided by Meetea, the whole catering run by Zatisi Catering and for dinner we got some extra from Kuchařky bez domova.

FYFT equipment

Plenty of great photos taken by our photographers, a lot of new connections made, plenty of memories.

Will we be back next year? The team said loud YES! and we will share more details after the summer. Stay tuned till then.

The whole team including volunteers

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