I didn’t have much to do after the (vacation) busy summer and wanted to challenge myself with another certification. As I’m certified on Pardot (Marketing Cloud Account Engagement) as well as Marketing Cloud Engagement this one was logical one to get – new product, potential implementation on the horizont and questions from customers which one to implement.
The relevant trailmix on Trailhead is good but I would say far from comprehensive enough for the certification. Compared to the other marketing certifications/products there is one HUGE benefit – you can play with the actual product and really put your hands on it.
Much better was the practice exam prepared by Nobuyuki and Rodrigo. After passing the test I got a feeling that the exam will be mainly about Data360 and not really about the MCN (or whatever is the agreed acronym).
But the best learning at the end I’ve got from Nobuyuki’s blog. Basically every single question from the exam has an article on his blog where he describes in details how it works, what it can do, how to configure it.
Compared to the other marketing certifications this one is probably the most complex and it shows what will be needed from the marketers of future. It isn’t just about the Marketing Cloud, you also have to have pretty deep understanding of Data360 and some basics of Sales Cloud at least around the consent management. Also it includes all the things we didn’t really have to worry about and distinguish between so far – there are like 5 different types of flows (I know, should be easy job for me to distinguish between them) where each of them can be used in different situation. On top of that, if I got it right, some of them has been renamed in the meantime so the old articles call them differently. On-Demand, Broadcast, Audience, Segment, … and if that’s not enough you also need to distinguish between Marketing Cloud flows, Data360 flows and regular platform flows. Uff, not an easy job to absorb all of that.
And I completely forgot to speak about the AI which is included and you need to know what is the name and capabilities of each agent or how to configure Conversational Marketing which actually start with the core platform configuration.
Anyway, one failure later I can claim myself certified in this new product and really looking forward to see it on a real project and how easily the marketers will absorb all the knowledge and will be able to fully use what the platform offers.
